How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
Comments
maya aprianaya - June 18 2024
https://telegra.ph/87311xhq-kyvkcx31-06-19
https://rentry.co/cq6n8scr_o0h1h9ty_16u
https://paste.ee/p/6a3Ox
https://paiza.io/projects/gIDByyf0macCXeEiEEN8Aw?language=php
https://jsbin.com/zupetebadi/1/edit?html,output
https://jsfiddle.net/ck6zjy5h/
https://www.toptal.com/developers/paste-gd/mXmV9aV4
https://pastelink.net/s1qwulff
maya aprianaya - June 18 2024
https://telegra.ph/6wqg23f2-zt7t4e1t-06-19
https://rentry.co/cmtaocth_snj4ysre_p66
https://paste.ee/p/TMpni
https://paiza.io/projects/Fh_ZHxdDL5KBTlteGfHyUg?language=php
https://jsbin.com/jehaciwuva/1/edit?html,output
https://jsfiddle.net/24zweb7y/
https://www.toptal.com/developers/paste-gd/1uiv4aw5
https://anotepad.com/notes/t8aj26kj
https://paste.mozilla.org/dA12QJ93
https://pastelink.net/uhbqe8zi
maya aprianaya - June 18 2024
https://telegra.ph/gq637oca-yohy785f-06-19
https://rentry.co/mjb48t5o_n5mftord_r5n
https://paste.ee/p/vdEEz
https://paiza.io/projects/dMIOQPxNvOL0Dv6jfrqtPQ?language=php
https://jsbin.com/tilulanufi/1/edit?html,output
https://jsfiddle.net/o9p24ufv/
https://www.toptal.com/developers/paste-gd/QjDgfrgJ
https://anotepad.com/notes/fkmx22fy
https://paste.mozilla.org/UMqeBoZu
https://pastelink.net/rgh1h6ns
maya aprianaya - June 18 2024
https://telegra.ph/jhkph7v0-znjlsg36-06-19
https://rentry.co/h213d3pl_5a8611c6_0ww
https://paste.ee/p/yyv1E
https://paiza.io/projects/TD_YSqAgQiXiwibzktB8HQ?language=php
https://jsbin.com/xovomadaje/1/edit?html,output
https://jsfiddle.net/ar78cu04/
https://www.toptal.com/developers/paste-gd/H2A65U9V
https://anotepad.com/notes/yny4hnbi
https://paste.mozilla.org/y8ntrZjw
https://pastelink.net/yy5s873f
maya aprianaya - June 18 2024
https://telegra.ph/1dhv31fe-00n0r30b-06-19
https://rentry.co/3atuqp6n_7istqjpy_7ic
https://paste.ee/p/JjnNE
https://paiza.io/projects/y9gEfNFM2JfXP0hK0ivaDg?language=php
https://jsbin.com/royavitefu/1/edit?html,output
https://jsfiddle.net/j43f9wr1/
https://www.toptal.com/developers/paste-gd/M2hsHrqz
https://anotepad.com/notes/kmaehk2t
https://paste.mozilla.org/Oju3eTmm
https://pastelink.net/xeeepar0
https://pastebin.com/hnakjq32
dsfef - June 18 2024
https://m.imdb.com/list/ls547813888
https://m.imdb.com/list/ls547816331
https://m.imdb.com/list/ls547816231
https://m.imdb.com/list/ls547812631
https://m.imdb.com/list/ls547814586
https://m.imdb.com/list/ls547814883
https://m.imdb.com/list/ls547819456
https://m.imdb.com/list/ls547819865
https://m.imdb.com/list/ls547818461
https://github.com/github/prettier-config/issues/24
maya aprianaya - June 18 2024
https://telegra.ph/metn4q02-vzsulstu-06-19
https://rentry.co/jtj8uvr2_jsgeoboh_38b
https://paste.ee/p/w9gGt
https://paiza.io/projects/e_iXgU6Ma2qtaPLQ8t55dg?language=php
https://jsbin.com/yakisodaje/1/edit?html,output
https://jsfiddle.net/j4vwgmeo/
https://www.toptal.com/developers/paste-gd/ZkvysIt1
https://anotepad.com/notes/mfygh2gb
https://paste.mozilla.org/pk7aU9D2
https://pastelink.net/dgnjefgf
maya aprianaya - June 18 2024
https://telegra.ph/fnnbz24p-amuo86yr-06-19
https://rentry.co/unb6rfkm_5i33k14k_kf4
https://paste.ee/p/3j6B9
https://paiza.io/projects/WBwCdd8oWpqQqX-Iz_I7qg?language=php
https://jsbin.com/wuxokulaqa/1/edit?html,output
https://jsfiddle.net/8Lgebrks/
https://www.toptal.com/developers/paste-gd/EP2HvibJ
https://anotepad.com/notes/ipf86ckx
https://paste.mozilla.org/f5tD2rqv
https://pastelink.net/ig1ouunm
https://pastebin.com/jZJX1yzT
maya aprianaya - June 18 2024
https://telegra.ph/or4gi5gt-202jijmn-06-19
https://rentry.co/n4v34i76_3cnie5iz_wms
https://paste.ee/p/pXfN4
https://paiza.io/projects/tJPFQJub8BX7B8e0JV2m1A?language=php
https://jsbin.com/woxavivupa/1/edit?html,output
https://jsfiddle.net/awxtudyr/
https://www.toptal.com/developers/paste-gd/t4jQ6InY
https://anotepad.com/notes/p3hn4ttp
https://paste.mozilla.org/qvte5yp1
https://pastelink.net/4pm09z0n
maya aprianaya - June 18 2024
https://telegra.ph/hbqu11b1-0l7rlji8-06-19
https://rentry.co/3fhcnkkh_w2g4k273_3dt
https://paste.ee/p/JfbsW
https://paiza.io/projects/Yzfszi9kDZEP-cyEASfyQQ?language=php
https://jsbin.com/jewahelura/1/edit?html,output
https://jsfiddle.net/v4jbakp2/
https://www.toptal.com/developers/paste-gd/KKYsX88u
https://anotepad.com/notes/4ytpnwsf
https://paste.mozilla.org/y42MjmEf
https://pastelink.net/bps19e4z
maya aprianaya - June 18 2024
https://telegra.ph/0zyg73oe-ffthwcjt-06-19
https://rentry.co/84qf3nlh_sxndqw4h_mfg
https://paste.ee/p/ulydN
https://paiza.io/projects/jF2GfKfWFC5ZWOPvKUeh0w?language=php
https://jsbin.com/wemuyupisi/1/edit?html,output
https://jsfiddle.net/mxvohd5a/
https://www.toptal.com/developers/paste-gd/LIBLpXQQ
https://anotepad.com/notes/nydp3csc
https://paste.mozilla.org/HFZvLFid
https://pastelink.net/9qk5ovj8
https://pastebin.com/95wwLQnY
maya aprianaya - June 18 2024
https://telegra.ph/ax8zlj86-qi2p9dfr-06-19
https://rentry.co/0i8xbc5g_7yx7vk93_3ao
https://paste.ee/p/DgwY8
https://paiza.io/projects/wJEWDzOmrOtDHsxivtmtQA?language=php
https://jsbin.com/wecipafosu/1/edit?html,output
https://jsfiddle.net/urwz1k5e/
https://www.toptal.com/developers/paste-gd/vgDWnB63
https://anotepad.com/notes/imcqs26s
https://paste.mozilla.org/i7HWjWpJ
https://pastelink.net/6yo66tm7
https://pastebin.com/Ren98h29