How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
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Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
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Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
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The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
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Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
Comments
Pussy - December 09 2018
Hi my name is pussy I am a professional fucker,stripper and poledancer I really would like if u guys could sponsor me and give me LOTS of redbull it works as good lube and I need condoms
Thanks, pussy
Allein - November 27 2018
I’m looking for a sponsor I’m a biker a stunted I’m 16 yes old
Jan Basta - November 17 2018
Hi, I’m Jan Basta from Croatia, I already posted a comment recently, I just wanted to add that I play beach volleyball and indoor volleyball in croatian superleague, I go cycling, running in my free time, I like to travel around, especially I like taking trips to mountains and forests and stuff like that, I can say that I am dynamic person. Also, I’m into F1, and best team is Red Bull with Max and Daniel. I would really be happy if I can do anything to get some Red Bull clothes and sponsorship. Also I applied for working in Red Bull Croatia as a student, I would promote Red Bull and maybe post stuff on Croatia’s Red Bull pages, so it will be fun if I get that job! Thanks a lot, enjoy and have fun!
Jan Basta - November 17 2018
Hi, I’m Jan from Croatia, I’m 19, I just started studying, and I am huge fan of Red Bull, not only as a drink but as a whole brand, cause i follow Red Bull’s events in Croatia as Wings for Life, Cube Escape and other. I like cycling and some extreme sports, also I am good all-mountain skier, and I post some stuff on my social pages. I am watching almost all Red Bull competitions and events like Crashed Ice, all skiing and cycling competitions. I’m dreaming of having Red Bull’s clothes, because that is my favourite brand and coorporation. I like to travel around and film my adventures with Gopro and few packs of Red Bull drinks, so I would be very happy if I could get sponsored by them in any way. Thanks for yout time and have fun!
Lord Charles - October 17 2018
Well written article. Thanks for sharing.
Dallas Miller - September 26 2018
Looking for sponsorship.
ABOUT ME
My name is Dallas Miller and I am 15 years old. I am on my second season of dirt track racing in a hornet car. I have raced dirt track since I was 3 years old. From 3 years old to around 12 I raced at various tracks on my quad, winning championships and races. I was the track champion at Lawrenceburg Motorcycle Speedway for 3 years straight. When I turned 14 I jumped into a car. To start off my first season in a car, I was put in a slow car so I could get use to things. Now that my ability to drive has surpassed expectations I have started winning races at Lawrenceburg Speedway, and placing top 10 in every race that I start in. I have recently won my first heat race. I am also the crew chief for Ketcham Motorsports with a ump modified for the last 4 years. We work on the cars throughout the week to have it ready for the weekend so sponsors are not let down and they get their money worth in advertising.
WHY SPONSOR ME?
Sponsoring me is an awesome way to promote your business all throughout Ohio, Indiana and Kentucky. All of the tracks we race have tremendous fan turn out every weekend. Having a sponsor on the side of a car has been one of the best ways to advertise for years. I would use your sponsorship money for fuel, entry fee, parts for car, and a logo of your business to put on my car. I am very petite for my age and always have crowds around me. My goal would be to pursue my career in racing while being a role model for the younger generation that needs to believe in themselves!
John edmans - September 25 2018
I own one of the best boxing pages
In the uk
We are media accredited for all the major promotion companies
We need you red bull
Intuboxing. Com
Mahesh Sharma - September 23 2018
We need sponsorship for Top Prermier League in Mumbai Santacruz west. So huge number of People will come to see.
Nicola Du Plessis - September 14 2018
Hi I am Nicola. I am 14 years old and it is my first year of cycling. I am doing really good so here are the following results:
3 times 1st place
2 times 2de ace
2 times 5th place
Lucky - August 04 2018
Hi my name is lucky.
I believe I have skills of fighting through yes I am not famous or well known no I am not. So please I will really love If I could be sponsored by you Red Bull to make it to extreme fight. Please.
John Babbitt - July 27 2018
We are big time Red Bull Supporters in our sport of Racing V8 Chainsaws. I own Rage Cutting Inc. A non profit racing team. Rage Is investing monies growing the sport and supporting fellow racers to make it FAST and Extremely FUN. I have invested and built the Worlds most powerful V8 chainsaw the world has ever seen. By raising the bar and supporting the sport, the future is Gonna Be BRIGHT. There is plenty of youtube and FB social media to follow us. It’s time to blow this up and put this on the map. Welcome aboard Red Bull. looking forward to giving your staff a front row seat to our Crazy sport.:)
Kaelo Fabian Bogoto - July 17 2018
I am a young boy 21 years old, who’s trying to open a business for clothing, printing and designing. I hereby asking you to sponsor me because i don’t have a starting capital
I would be happy if you can give a sponsorship thank you