How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
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Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
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Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
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The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
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Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
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Comments
geetha narayan - September 23 2017
my daughter N.Chaitra shree who is studying 9TH STD has been PARTICIPATEDin world karate tournament from India and won gold medal in POLAND in 2014, in 2015 she went to Serbia , in 2016 she went to Bulgaria and won FOURTH place .this year 2017 she is going to Hungary for world tournament looking for sponsorship.my contact no 7899024256
geetha narayan - September 23 2017
my daughter N.Chaitra shree who is studying 9TH STD has been PARTICIPATEDin world karate tournament from India and won gold medal in POLAND in 2014, in 2015 she went to Serbia , in 2016 she went to Bulgaria and won FOURTH place .this year 2017 she is going to Hungary for world tournament looking for sponsorship.my contact no 7899024256
Jose Hernandez - September 19 2017
Hello my name is Jose Hernandez, I am located in El Paso Texas and would like to know if Red Bull will be interested in sponsoring a soccer tournament in our area there are plenty of amateur teams that have excellent players that would like scouts to come ansd see how they play and probably be recruited, we usually have only one tournament per year sponsor by Verizon the players are very competitive and usually some of them have the luck and get recruited however we need the help from corporation to sponsor these tournaments, I would appreciate a reply back with your response, at this time we have over 20 teams interested in competing.
thank you for your time to read our request.
Rahul khrb,z - September 18 2017
I am 18. I know that I am a kid but I do Bmx Flatland freestyling for 5 years. Also I used to drink Red Bull very day. I dont have many to say but I would like to get sponsored. And please contact me I need to show you something
Muhammad Affan khan - September 02 2017
I learn parkour without any support i dnt have any equipment and also i dnt have sand support me plzzz…
Hagop krikorian - August 07 2017
https://m.youtube.com/watch?v=MxJLLUH4jhQ I would love to get sponsored i have been parkouring for 10 years got a lot experience and is really good please message me back that my video tell me what you think
ORESTIS - July 29 2017
I am 14. I know that I am a kid but I do parkour for 4 years. Also I drink Red Bull very often. I dont have many to say but I would like to get sponsored.
Aman Gautam - July 23 2017
I Want Sponsor For Music Album Help Me Please Red Bull Our Best Product.
William Cleton - May 07 2017
Hello, my name is William i am a Freerunner and Tricker. I’ve been freerunning since i was 9 and now i’m 12. I would really love to be sponsored by Red Bull because i’ve been training 3 years to be this good. My idol in freerunning are Dimitris kirsanidis and Jason paul because they motivate me the most in freerunning! And i love every single video or picture of you guys on instagram. I don’t have a youtube channel but i have instagram name is willflips._ it would be an honor if i would be sponsored.
Shawn Smith - April 08 2017
Hi my name is shawn smith and i work for cabell county 911 in huntington wv. I know we aren’t “extreme” in the sense of skydiving, parkour etc. But my entire nightshift live off of redbull, everyone usually has at least 2 red bulls, so theres anywhere from 10-16 redbull purchased every single day. Red bull is so needed when its 9am and youre 10 hours into your 16 hour shift and have a jumper you’re trying to talk down, or a shooting where you need to be on point with updating every detail and taking a million calls. Id be be amazing if we could get sponsored, even if it was just like a 4 pack a month or something small. People have no idea how stressful 16 hour shifts where you talk to 200-400 people a shift can be! Thanks redbull!
Nagarjun - February 04 2017
SYNAPSE-2017
The Annual Inter Collegiate Cultural Fest of Dr B R Ambedkar Medical College & Hospital is a conflux of creativity and excitement. A stage to showcase one’s talents and a platform to wow the audiences
After a hiatus of two years, we are back, bigger and better, to raise the bar as SYNAPSE-2017 with the theme being ‘IMAGICON’
You are invited to witness and participate in this spectacle, which will leave an indelible memory in its wake
SYNAPSE – 2017
Dr B R Ambedkar Medical College & Hospital
February – 22nd & 23rd
Connect with us for latest updates
Email ID – synapse2k17@gmail.com
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Kegan Suede Felix - January 26 2017
hi my names kegan suede felix im 16 and do parkour ive done higher frontflips than domonato and really want sponsored parctice everyday but redbull dont give a fuck obviously tryed to contact a lot still nothing im good enough trust me my facebook name is kegan swade felix check me out if you dont belive im legit