How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
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Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
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Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
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The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
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Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
Comments
KAMOGELO MABELA - May 16 2019
hi i have a baseball team in PALMRIDGE (ALBERTON) and due to the commitment of the players we have one player who is selected to go to TAIWAN to play for national team ,he is only 11 years so due to leak of sponsorship we are looking for donations for ( flight,passport,accommodation etc ) so we have to rise an amount of R30000 please any help is needed
contact person : tracy okes 0836773053
kamogelo mabela 0645150860
Vikas skater - May 05 2019
Hlo i am vikas skater… Marathon machin in inline speed skating india
International player need your sponsor and google know me
As vikas skater
Vikas skater - May 05 2019
Hlo i am vikas skater… Marathon machin in inline speed skating india
National g
kongnyuy louis ngah - April 19 2019
DJLT - April 05 2019
Hi, I’m m DJLT from Thohoyandou, I’ve been a fan of Redbull since I was a kid. I wanna host a music event at my campus and I’d like Redbull to sponsor this event because we all know is only Redbull that do a well done job when it comes to these things. I’d be delighted if you could sponsor this event, have a blessed day.
Ayanda - March 24 2019
Hi my name is Ayanda
I’ve started my modeling management and agency company.
I need a sponsorship to fulfill other people’s and mines as well.
My modeling agency is all about bringing back confidence to where it belongs especially for human beings who have been bullied because many people tend to say negative things on other people not knowing that all those negative talks affect their way of thinking and it shuts down their confidence…
I’m a victim of bullying and I don’t want such to happen to other people.
Well for most beings modeling is a dream come true and I’ll be forever if I know that I’ve made people to be comfortable in their own skin and finding confidence in everything they do.
I already have models to cooperate with I just need a sponsorship
Jack - March 16 2019
Hi I am a big mountain skier in Colorado. I am 14 and love to have fun and enjoy the powder with my friends and others. I am looking for a sponsorship to help me start my courier as a big mountain/ free ride skier.
Jesse carter - March 08 2019
Hi I’m Jesse im 25 I just started getting big into motorcycle rides and stunting. I got to couple big rides of the year with well over 10,000 other bikes on each ride this year I’ll be traveling all over the US ive always been the one to stand out. ive always been a big red bull fan every time I see a car or anything else thats been wraped with red bull I think it’s awesome. Not so much wanting a sponsor for the money but more of the one that stands out and show what I enjoy most. I enjoy the littlw things in life thats what counts most. I ride with a small group and we always help the people in need we may not be a big group but we do whatever we can to help.
Thanks for your time sincerely Jesse.
Jesse carter - March 08 2019
Hi I’m Jesse im 25 I just started getting big into motorcycle rides and stunting. I got to couple big rides of the year with well over 10,000 other bikes on each ride this year I’ll be traveling all over the US ive always been the one to stand out. ive always been a big red bull fan every time I see a car or anything else thats been wraped with red bull I think it’s awesome. Not so much wanting a sponsor for the money but more of the one that stands out and show what I enjoy most. I enjoy the littlw things in life thats what counts most. I ride with a small group and we always help the people in need we may not be a big group but we do whatever we can to help.
Thanks for your time sincerely Jesse.
Sameul pieterse - March 05 2019
Who is the person to come in contact,if i want ask for a sponsor?
Matt Walker - January 20 2019
I need red bull to sponsor me in drag racing, I can drive and I am very competitive. Help me Red Bull!!!!!
Armando decoy munoz - December 18 2018
Hey my name is Armando munoz also know In the Arizona dance community as “decoy” I have done major shows in Arizona such as :
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( Armericas got talent season 8 https://instagram.com/p/-2MlM0DrrQ/ )
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( World of dance nbc
World of dance Arizona all styles headbangers brawl 1st place winner https://youtu.be/4RewdgTYBfs )
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( Church of the nations AZ https://www.facebook.com/100002554634622/posts/2006807982747670/ )
( World star hip hop https://instagram.com/p/BocydyvFgUL/ )
( Chris brown Kriss Kross dance https://youtu.be/Ab9ACrl3CWc )
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The reason why I’m coming to you is to show off my talent In a promo/ commercial concept video representing Red Bull. I want to show off the way I dance and I feel like if u sponsored me I can be a great representation to Arizona.
I want to show off my skill and have a great sponsorship by my side along the way of my dance career, Redbull is a perfect match for me because not only will I represent RedBull but I will take it to a whole other level than just “street dance”.
My style of dance is all styles but something I really love to do and enjoy doing the most is popping. My style was self taught throughout 7 years of my craft.
If you could please contact me back and let me know how sponsorships work with redbull.
Thank you – Armando decoy munoz.
Sent from my iPhone