How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
Comments
maya aprianaya - June 01 2024
https://telegra.ph/hzdek6n9-bx2p0nkq-06-02
https://rentry.co/bnrjxe33_y2r0e00z_mzt
https://paste.ee/p/BQEVL
https://paiza.io/projects/8bWd_h2ezbb7DkY5xDDOZQ?language=php
https://jsbin.com/yerulihedi/1/edit?html,output
https://jsfiddle.net/k1ews358/
https://www.toptal.com/developers/paste-gd/CDMCenIu
https://anotepad.com/notes/xrdcemkj
https://paste.mozilla.org/dbTbuSPH
https://pastelink.net/8202tyvg
https://pastebin.com/zhgqLpRe
maya aprianaya - June 01 2024
https://telegra.ph/ztv8wg7y-8l2zfp2x-06-02
https://rentry.co/6ffp8d5o_9ag2p7w7_4q7
https://paste.ee/p/Z8Ptg
https://paiza.io/projects/sdwl7i-5Dgj6Py3BJVZNXw?language=php
https://jsbin.com/nivelanove/1/edit?html,output
https://jsfiddle.net/npetgw6f/
https://www.toptal.com/developers/paste-gd/Jwnnyg6D
https://anotepad.com/notes/3e3grte8
https://paste.mozilla.org/WBNNRqEH
https://pastelink.net/qlxmzcln
https://pastebin.com/P9KSvxms
maya aprianaya - June 01 2024
https://telegra.ph/t42pmo59-wn9lj85o-06-02
https://rentry.co/1nw09h1c_mdwd2gjm_j2w
https://paste.ee/
https://pastelink.net/i1esrswk
maya aprianaya - June 01 2024
https://telegra.ph/a89jl4mi-5e0p9qax-06-02
https://rentry.co/78f8f16x_vrlgrckw_zbb
https://paste.ee/p/KR5Xr
https://paiza.io/projects/xzLO87fDHW9daZh7JPxyxQ?language=php
https://jsbin.com/kefuvehota/1/edit?html,output
https://jsfiddle.net/z0n8dw9x/
https://www.toptal.com/developers/paste-gd/SAhBd6si
https://anotepad.com/notes/rdfw5kyr
https://paste.mozilla.org/s8SudSLR
https://pastelink.net/kv6y7df4
https://pastebin.com/jfHWHs3G
maya aprianaya - June 01 2024
https://telegra.ph/lod7orsz-ffany6cm-06-02
https://rentry.co/ks89ts17_mvmbi4v9_my2
https://paste.ee/p/Z62on
https://jsfiddle.net/u7g8bynd/
https://www.toptal.com/developers/paste-gd/1zMtFrVd
https://anotepad.com/notes/pbcxjffb
https://paste.mozilla.org/uCq2F4pV
https://pastelink.net/g5hjpcxv
https://pastebin.com/2d8yKMfW
maya aprianaya - June 01 2024
https://telegra.ph/96yzts7x-70gznd3u-06-02
https://rentry.co/ee4om2s1_ay4ok6ms_x1a
https://paste.ee/p/9jPBi
https://paiza.io/projects/8_C1WwzSa9-QFVV4oqATpw?language=php
https://jsbin.com/bikopuxigu/1/edit?html,output
https://jsfiddle.net/03fq5kaL/
https://www.toptal.com/developers/paste-gd/EiYZndiZ
https://anotepad.com/notes/x2i8f2ch
https://paste.mozilla.org/Rsxba3Yk
https://pastelink.net/4mh9jbkl
maya aprianaya - June 01 2024
https://telegra.ph/sq9hcgkk-hlze407k-06-02
https://rentry.co/ertich23_azh4867f_cls
https://paste.ee/p/IkmG3
https://paiza.io/projects/Rko7lPSlyxIYao9rxXr_QA?language=php
https://jsbin.com/sakewobema/1/edit?html,output
https://jsfiddle.net/cb5ne4ap/
https://www.toptal.com/developers/paste-gd/5l8joa0l
https://paste.mozilla.org/u9gjzFwk
https://pastelink.net/t56zutav
maya aprianaya - June 01 2024
https://telegra.ph/o493gvs2-2w3n0mji-06-02
https://rentry.co/h54b4e6k_y8ijd1yk_js3
https://paste.ee/p/wqINm
https://paiza.io/projects/eJ8tjNxmC7dHw7DNTNjnEQ?language=php
https://jsbin.com/febahaxuku/1/edit?html,output
https://jsfiddle.net/copbdq3y/
https://www.toptal.com/developers/paste-gd/Ct51QncE
https://anotepad.com/notes/77f56c2w
https://paste.mozilla.org/xz09KriV
https://pastelink.net/552rmw0v
maya aprianaya - June 01 2024
https://telegra.ph/bxn5qkp6-38tajfqn-06-02
https://rentry.co/ljv59dh1_o7s4f3zn_nvu
https://paste.ee/p/QY3Ig
https://paiza.io/projects/BUXejv8xcT54VvsIUHvZ4Q?language=php
https://jsbin.com/ramulovodo/1/edit?html,output
https://jsfiddle.net/nLep8cvb/
https://www.toptal.com/developers/paste-gd/LwHyd71u
https://anotepad.com/notes/8tnigf3m
https://paste.mozilla.org/BV1LCrMS
https://pastelink.net/90xwvk8s
maya aprianaya - June 01 2024
https://telegra.ph/wz1ku9sd-90kvnn1t-06-02
https://rentry.co/gta2uvv0_qbyio7qp_hvs
https://paste.ee/p/YWAMt
https://paiza.io/projects/7GF_M5a5l27PvpM012HcTg?language=php
https://jsbin.com/yujukinewu/1/edit?html,output
https://jsfiddle.net/auy0kLqs/
https://www.toptal.com/developers/paste-gd/lPutO5f7
https://paste.mozilla.org/ZBtN89TD
https://pastelink.net/g9qbg950
maya aprianaya - June 01 2024
https://telegra.ph/br05zz53-uzt10a68-06-02
https://rentry.co/ingzjebo_j5cm65ut_0ac
https://paste.ee/p/ZPEsw
https://paiza.io/projects/pRvL1o9a-KrPOOXX1L_Uhg?language=php
https://jsbin.com/nohicihowo/1/edit?html,output
https://jsfiddle.net/7kyf5vx6/
https://www.toptal.com/developers/paste-gd/ttBf0Gn1
https://anotepad.com/notes/hxk5k2sh
https://paste.mozilla.org/ZoY2ebTb
https://pastelink.net/v7yruqte
maya aprianaya - June 01 2024
https://telegra.ph/zo1zaqr3-unac927i-06-02
https://rentry.co/j6qwfsje_j9tinais_wuz
https://paste.ee/p/xuAQA
https://paiza.io/projects/USzBxyiJGRQF96uE98cKPg?language=php
https://jsbin.com/mapucerahu/1/edit?html,output
https://jsfiddle.net/j1pzdtLw/
https://www.toptal.com/developers/paste-gd/50MOWx5o
https://anotepad.com/notes/rjjhtkkh
https://paste.mozilla.org/9sSKeMib
https://pastelink.net/9rw0t5hz