How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
MORE STORIES:
Comments
maya aprianaya - June 08 2024
https://telegra.ph/1izggk35-ozypyr83-06-08
https://rentry.co/j357weon_8p83rw8j_t4h
https://paste.ee/p/kAVO5
https://paiza.io/projects/DkES9NqeOVL1BVU9tkHkcg?language=php
https://jsbin.com/vobesixequ/1/edit?html,output
https://jsfiddle.net/4vk876on/
https://www.toptal.com/developers/paste-gd/Af5EKNcq
https://anotepad.com/notes/2ih6j3ab
https://pastelink.net/p4gxhwaj
https://pastebin.com/49JvxUip
maya aprianaya - June 08 2024
https://telegra.ph/heztsdq7-nuujdz3g-06-08
https://rentry.co/1fg4g5cp_bffpdevj_zd9
https://paste.ee/p/lo2nm
https://paiza.io/projects/Kq_Vj7VO9tY66d4Ukg1x5Q?language=php
https://jsbin.com/quxiyowema/1/edit?html,output
https://jsfiddle.net/ujek6os7/
https://www.toptal.com/developers/paste-gd/p7bqJ2qQ
https://anotepad.com/notes/jjrf6ek5
https://pastelink.net/ssh4wh0t
https://pastebin.com/Ci4yR77v
maya aprianaya - June 08 2024
https://telegra.ph/mr1q0ksq-iufxjysq-06-08
https://rentry.co/h2tiapfy_zi86qxh5_5ki
https://paste.ee/p/AdE1O
https://paiza.io/projects/bcggyVu4qPJQX4-BYqKQyQ?language=php
https://jsbin.com/huqegoheto/1/edit?html,output
https://jsfiddle.net/jevdbqxm/
https://www.toptal.com/developers/paste-gd/46e1G1oj
https://paste.mozilla.org/68DnUnFb
https://pastelink.net/bm3sj9w9
https://pastebin.com/5vRpjMzU
maya aprianaya - June 08 2024
https://telegra.ph/o7gngnsf-1y6oy4pq-06-08
https://rentry.co/vsucsywh_vgkwfalq_1oh
https://paste.ee/p/b802y
https://paiza.io/projects/3OGlRRA2uQ5CXgv3B2gZ9Q?language=php
https://jsbin.com/xuluqizihi/1/edit?html,output
https://jsfiddle.net/0jp8Lx4v/
https://www.toptal.com/developers/paste-gd/arth5dtA
https://anotepad.com/notes/jixfa8h5
https://paste.mozilla.org/LcVfioR8
https://pastelink.net/3vc116r4
https://pastebin.com/MPeS9xZv
maya aprianaya - June 08 2024
https://telegra.ph/iqd2qfi1-tuktmpfo-06-08
https://rentry.co/zdopfihs_w7jsrwra_b24
https://paste.ee/p/5mcPY
https://paiza.io/projects/L6QjgGh51ouNeOzgOWLPaw?language=php
https://paste.laravel.io/38ad22b9-07b4-40cb-82ed-bbadf43b9939
https://jsbin.com/fimajuneni/1/edit?html,output
https://jsfiddle.net/7tL62hes/
https://www.toptal.com/developers/paste-gd/0hsoHIc6
https://anotepad.com/notes/q5erbb74
https://paste.mozilla.org/umXS7ft2
https://pastelink.net/7i2z7u7u
https://pastebin.com/Ebk8nNGG
maya aprianaya - June 08 2024
https://telegra.ph/4z0w7qmu-h2vvvd02-06-08
https://rentry.co/ek7jdp9l_2vn5me7t_k9m
https://paste.ee/p/DmLDM
https://paiza.io/projects/sm-cTyv5OyMHCYjYeMRAFQ?language=php
https://paste.laravel.io/e3d78868-9efc-4c1e-b0dd-f62425a46350
https://jsbin.com/zujicaxiye/1/edit?html,output
https://jsfiddle.net/kodLpte1/
https://www.toptal.com/developers/paste-gd/Y5rzAm0K
https://anotepad.com/notes/4wgd93jd
https://paste.mozilla.org/fwNjGqYa
https://pastelink.net/d02yk58t
https://pastebin.com/mEuR5Qcj
maya aprianaya - June 08 2024
https://telegra.ph/9c3ycxk6-d8ezyg7c-06-08
https://rentry.co/ufbj5dyx_vwconotp_pq4
https://paste.ee/p/KIyEx
https://paiza.io/projects/PrcV1PcfzRJWkssBdxFeww?language=php
https://jsbin.com/dozogozanu/1/edit?html,output
https://jsfiddle.net/jc6xz7vb/
https://www.toptal.com/developers/paste-gd/Wi6ohGLX
https://anotepad.com/notes/ntph8tmp
https://paste.mozilla.org/kQzm4A0M
https://pastelink.net/tict9ime
melina_defia - June 08 2024
https://telegra.ph/001g24ld-862gglum-06-08
https://rentry.co/6srxe5ap_kwm8vv6z_mxg
https://paste.ee/p/lymaC
https://paiza.io/projects/tK3qJBXRG8iy2aK58vpXyA?language=php
https://paste.laravel.io/3d424058-038f-4a66-9861-0cbd08ab30d3
https://jsbin.com/tusifimepi/1/edit?html,output
https://jsfiddle.net/dhmws3or/
https://www.toptal.com/developers/paste-gd/0Aj8z6cx
https://anotepad.com/notes/4bywcnm5
https://paste.mozilla.org/C2zizOdL
https://pastelink.net/o5qxh7ix
https://pastebin.com/5E11JuGU
maya aprianaya - June 08 2024
https://telegra.ph/lcufu77y-sk9pgcth-06-08
https://rentry.co/2kowtpra_dor4x843_lew
https://paste.ee/p/Zlbof
https://paiza.io/projects/r1z9CBwX3w5B8ILrOatfKQ?language=php
https://jsbin.com/jotabosera/1/edit?html,output
https://jsfiddle.net/d5uwjazL/
https://www.toptal.com/developers/paste-gd/PjHBd2tR
https://anotepad.com/notes/wwmp8sjp
https://paste.mozilla.org/wK1juh3q
https://pastelink.net/ygme7fsa
https://pastebin.com/Me1a3fyw
melina_defia - June 08 2024
https://telegra.ph/qken3xqk-277tcvm0-06-08
https://rentry.co/n4tfrfv3_wwje5j9k_3xz
https://paste.ee/p/bXmUK
https://paiza.io/projects/uehvGLTey7PC1gTIZqyYUw?language=php
https://paste.laravel.io/8b523509-b8d7-4972-a308-3b9a4613a671
https://jsbin.com/pazuyicesu/1/edit?html,output
https://jsfiddle.net/t01wxnuo/
https://www.toptal.com/developers/paste-gd/LiRdX4Ls
https://anotepad.com/notes/a9yg2yep
https://paste.mozilla.org/YzUfsreM
https://pastelink.net/4mtrn0k6
https://pastebin.com/ghM637df
melina_defia - June 08 2024
melina_defia - June 08 2024