How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
MORE STORIES:
Comments
maya aprianaya - June 08 2024
https://telegra.ph/gim76o5v-c921v30u-06-09
https://rentry.co/bedx3baq_186372wa_xym
https://paste.ee/p/YFToP
https://paiza.io/projects/2HqlOJBJTASjxP4XHT74iw?language=php
https://jsbin.com/vorejaqesu/1/edit?html,output
https://jsfiddle.net/sevqnjy7/
https://www.toptal.com/developers/paste-gd/vgz7o1GT
https://anotepad.com/notes/bxkgq53d
https://paste.mozilla.org/n3G4RQUP
https://pastelink.net/ihqsu2ic
https://pastebin.com/sRaxEqGM
maya aprianaya - June 08 2024
https://telegra.ph/s2nmycyo-jeaiyv9c-06-09
https://rentry.co/aorc4qux_kcsfc0qg_3g3
https://paste.ee/p/71pV4
https://paiza.io/projects/ov-7ishN46iuRXkvWpU3iQ?language=php
https://paste.laravel.io/a123b922-219c-4e2d-8c58-8f19f6c3a3c5
https://jsbin.com/cewafuhebo/1/edit?html,output
https://jsfiddle.net/tqb07c4u/
https://www.toptal.com/developers/paste-gd/oISLs2Yw
https://anotepad.com/notes/pma2t24g
https://paste.mozilla.org/kvb1UYxq
https://pastelink.net/vqgb2o6h
https://pastebin.com/6YDDkiSy
maya aprianaya - June 08 2024
https://telegra.ph/035w2ccg-2ws5qfnx-06-09
https://rentry.co/ir2m0ssr_i6fqhep6_tzl
https://paste.ee/p/HMEjf
https://paiza.io/projects/ISMKexlJza2GnUAq5QVJOA?language=php
https://paste.laravel.io/3d509988-a049-4c22-a207-2874c14ccae3
https://jsbin.com/kesucenime/1/edit?html,output
https://jsfiddle.net/w2Ladpg1/
https://www.toptal.com/developers/paste-gd/Keu13qYh
https://anotepad.com/notes/4f27ha8n
https://paste.mozilla.org/B89kBMoS
https://pastelink.net/tnkhsua7
https://pastebin.com/YDhfGCb9
maya aprianaya - June 08 2024
https://telegra.ph/gvqwh7gn-wx0eslia-06-09
https://rentry.co/co7vehmo_cr3uuauu_j31
https://paste.ee/p/61TTS
https://paiza.io/projects/o8ELc707XmRRbY200QSyAw?language=php
https://paste.laravel.io/29442e1f-69e8-426e-9a65-34910eb6f63c
https://jsbin.com/bicacuveke/1/edit?html,output
https://jsfiddle.net/daozswn8/
https://www.toptal.com/developers/paste-gd/s1E8lBFf
https://anotepad.com/notes/xpa8755c
https://paste.mozilla.org/SwPbG1Ja
https://pastelink.net/nrhm1ytt
https://pastebin.com/cQC7HGdv
maya aprianaya - June 08 2024
https://telegra.ph/1yl2y44h-bfhmtcs0-06-09
https://rentry.co/j66gb82v_85nw32un_49g
https://paste.ee/p/MGpKz
https://paiza.io/projects/rd9CtOD1UclepjphzuPTkw?language=php
https://paste.laravel.io/2ba76d19-6324-4643-b19b-62a70b967ead
https://jsbin.com/jugomunuci/1/edit?html,output
https://jsfiddle.net/mpcr2ntL/
https://www.toptal.com/developers/paste-gd/bFgCp7BM
https://anotepad.com/notes/nm8xg36n
https://paste.mozilla.org/SYeJiO7N
https://pastelink.net/i0y3skpk
https://pastebin.com/rEyz2d9W
maya aprianaya - June 08 2024
https://telegra.ph/mwvdktv1-hkyp8itc-06-09
https://rentry.co/6lmme19w_v5ja0nyz_eek
https://paste.ee/
https://jsbin.com/detetenaye/1/edit?html,output
https://jsfiddle.net/p9yLag1f/
https://www.toptal.com/developers/paste-gd/NRqnKLT7
https://anotepad.com/notes/hfb2g5d8
https://paste.mozilla.org/UYh8iNZL
https://pastelink.net/j42g1fc3
https://pastebin.com/7fgv8xPi
maya aprianaya - June 08 2024
https://telegra.ph/m4qgktmh-cas3l72a-06-09
https://rentry.co/1b75qj1q_hw66uroo_2df
https://paste.ee/p/oBwoc
https://paiza.io/projects/ypaoPIM5xoHJpeaRF_kY5Q?language=php
https://paste.laravel.io/f21412d5-24ec-4243-aa0c-09d699747fc0
https://jsbin.com/qebosixeli/1/edit?html,output
https://jsfiddle.net/odm8b74u/
https://www.toptal.com/developers/paste-gd/eJgTCQj4
https://anotepad.com/notes/tk2685mt
https://paste.mozilla.org/fX7v6c5v
https://pastelink.net/gca2p6d3
https://pastebin.com/7LeL3iiF
maya aprianaya - June 08 2024
https://telegra.ph/li96ykpu-kvd5b1ag-06-09
https://rentry.co/fhfeu0d6_useq3k2a_g2g
https://paste.ee/p/8WCCh
https://paiza.io/projects/d3VhcAk3hCPaUDZIh4XOmA?language=php
https://jsbin.com/xerumezawu/1/edit?html,output
https://jsfiddle.net/xboqm1uy/
https://www.toptal.com/developers/paste-gd/NUeYmV3Q
https://anotepad.com/notes/g9n9sgse
https://pastelink.net/b6bd55kv
https://pastebin.com/ZfnQVsG8
maya aprianaya - June 08 2024
https://telegra.ph/hya7jz54-rsf6efuw-06-09
https://rentry.co/k4js6wwu_tjo039ak_p7q
https://paste.ee/
https://paiza.io/projects/yjMxiSu74nrgiqKGhSPq3g?language=php
https://jsbin.com/zocihokewo/1/edit?html,output
https://jsfiddle.net/c5m3vLdn/
https://www.toptal.com/developers/paste-gd/y6osFWXb
https://anotepad.com/notes/44tfm2md
https://paste.mozilla.org/DWn5Bqbq
https://pastelink.net/wpz77lp8
https://pastebin.com/XtSphKuB
maya aprianaya - June 08 2024
https://telegra.ph/us03sg5x-uzd3bz9v-06-09
https://rentry.co/fninr0g4_k8so1wk7_c5g
https://paste.ee/p/TOha4
https://paiza.io/projects/KnahgJP4UF53498nc_461Q?language=php
https://paste.laravel.io/8f6589ef-14ff-4409-9259-afa1b9cc66bc
https://jsbin.com/xorokigacu/1/edit?html,output
https://jsfiddle.net/dwyfxzuv/
https://www.toptal.com/developers/paste-gd/jbMKvTYu
https://anotepad.com/notes/aqy9ccyr
https://paste.mozilla.org/xXXBs7i7
https://pastelink.net/0n45ydm2
https://pastebin.com/MRZGq5Ai
maya aprianaya - June 08 2024
https://telegra.ph/q08jvys9-5f6eliiq-06-09
https://rentry.co/cgm8mvde_9i58m2zo_t90
https://paste.ee/p/XJWrV
https://paiza.io/projects/-y0xo31e5xOl8ODU7AXhEg?language=php
https://paste.laravel.io/5eed740e-148f-4b36-a992-dc4c051358eb
https://jsbin.com/lemuriguno/1/edit?html,output
https://jsfiddle.net/mofwe07v/
https://www.toptal.com/developers/paste-gd/Z2RV1ana
https://anotepad.com/notes/cchd4dih
https://paste.mozilla.org/M1Tp4aoa
https://pastelink.net/s25b88fs
https://pastebin.com/cEnSfYr7
maya aprianaya - June 08 2024
https://telegra.ph/71evs82f-fwdosg4h-06-09
https://rentry.co/c6bcuz56_znvlbb7u_fep
https://paste.ee/p/WlPvZ
https://paiza.io/projects/k9afuSOosIil48rg01bWAA?language=php
https://paste.laravel.io/507790f2-be1b-4082-a1ad-b5b5ee373db7
https://jsbin.com/todapipeqi/1/edit?html,output
https://jsfiddle.net/Lpgtm91w/
https://www.toptal.com/developers/paste-gd/Fzjb2Vph
https://anotepad.com/notes/hr33crw9
https://paste.mozilla.org/WXUwrauZ
https://pastelink.net/rptbp0ww
https://pastebin.com/F2vTUjFn