How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
MORE STORIES:
Comments
maya aprianaya - June 06 2024
https://telegra.ph/53bcxdmr-kcfj2516-06-06
https://rentry.co/ndbfr3w4_b7wfq4ak_uvf
https://paste.ee/p/Z0Ykm
https://paiza.io/projects/RuQgSPiFGNMWs8BCV78V7w?language=php
https://paste.laravel.io/d7a32243-a2cd-49f9-85a8-8648d50f4899
https://jsbin.com/kuhekotoke/1/edit?html,output
https://jsfiddle.net/54gmrLs8/
https://www.toptal.com/developers/paste-gd/wNC22eGp
https://anotepad.com/notes/fa779ttr
https://paste.mozilla.org/xy3AjgBQ
https://pastelink.net/vd2ewmpn
https://pastebin.com/U3ipdNuT
melina_defia - June 06 2024
https://telegra.ph/fvcbgk1j-t0orhv0t-06-06
https://rentry.co/qhliup7r_wstkxvp9_o8q
https://paste.ee/p/3AxqF
https://paiza.io/projects/EVPKSVk-vyx_FWo_q1vAuw?language=php
https://paste.laravel.io/48922d5c-e51c-4ede-b892-925aba19e41f
https://jsbin.com/soqixihaqe/1/edit?html,output
https://jsfiddle.net/15ajhd80/
https://www.toptal.com/developers/paste-gd/LREOqcHE
https://anotepad.com/notes/t2cxiier
https://paste.mozilla.org/jneK0TNh
https://pastelink.net/ebp495h2
https://pastebin.com/nvrTM22P
maya aprianaya - June 06 2024
https://telegra.ph/g3iavvtb-vhuxaegz-06-06
https://rentry.co/yjuakkri_t3o9undx_oft
https://paste.ee/p/2Bwxf
https://paiza.io/projects/pURnGy_Hg7NfAb66SNUCIg?language=php
https://paste.laravel.io/0a50a3e6-5733-4da4-8db4-e3a495e5134f
https://jsbin.com/jiqicufoja/1/edit?html,output
https://jsfiddle.net/fy9nzgtx/
https://www.toptal.com/developers/paste-gd/DL6BMoJS
https://anotepad.com/notes/9n87rrdr
https://paste.mozilla.org/Cm7Pyr05
https://pastelink.net/scb04n8z
https://pastebin.com/C7W9iZVN
maya aprianaya - June 06 2024
https://telegra.ph/kae7bt7o-hcuhmhev-06-06
https://rentry.co/3gunryzz_ceg9spjg_xef
https://paste.ee/p/sANhu
https://paiza.io/projects/luW0PRzopGjfXttdIe4vfg?language=php
https://paste.laravel.io/4b3ecbd1-bf50-4239-a902-b70a1aa94cc9
https://jsbin.com/sirugimevo/1/edit?html,output
https://jsfiddle.net/n1503bgm/
https://www.toptal.com/developers/paste-gd/xIROlMf3
https://anotepad.com/notes/rnrb85m3
https://paste.mozilla.org/ShTV45kJ
https://pastelink.net/fw4wjprd
https://pastebin.com/nqGaSP5Y
maya aprianaya - June 06 2024
https://telegra.ph/g9afdoan-ghr3fbc8-06-06
https://rentry.co/xay6411p_sv12eum5_b16
https://paste.ee/p/l2bp5
https://paiza.io/projects/DiEmqFZII-_1iSdYb99AIg?language=php
https://jsbin.com/marazavawi/1/edit?html,output
https://jsfiddle.net/rgxqp12j/
https://www.toptal.com/developers/paste-gd/kFDOWB3y
https://paste.mozilla.org/RKzp1JNP
https://pastelink.net/0hsnkw6l
https://pastebin.com/ReWskyyg
maya aprianaya - June 06 2024
https://telegra.ph/5qoxzeuh-k31w4qyp-06-06
https://rentry.co/eofbsdrg_hb9f4rbh_avs
https://paste.ee/p/Mkvwi
https://paiza.io/projects/Zr276TbPTyvcByKuo77jsw?language=php
https://jsbin.com/zuhogosuva/1/edit?html,output
https://jsfiddle.net/053p2v47/
https://www.toptal.com/developers/paste-gd/722xZ36K
https://paste.mozilla.org/8onDn80k
https://pastelink.net/n7hodtbc
https://pastebin.com/Wk2H5NYk
maya aprianaya - June 06 2024
https://telegra.ph/syipt16f-m8132et8-06-06
https://rentry.co/27v05ylk_s5u57sa5_yw8
https://paste.ee/p/f0JBc
https://paiza.io/projects/nJWivPeTWpdXU1a9CNhyqw?language=php
https://jsbin.com/fihezutiwe/1/edit?html,output
https://jsfiddle.net/bpars4n1/
https://www.toptal.com/developers/paste-gd/h0MAHcPV
https://anotepad.com/notes/fmiqmcmn
https://paste.mozilla.org/fYBpe0Fx
https://pastelink.net/7kcwp59k
maya aprianaya - June 06 2024
https://telegra.ph/7g6az1oy-3ijad7me-06-06
https://rentry.co/u2fnz389_27juukd9_w04
https://paste.ee/p/Q2R4O
https://paiza.io/projects/AVqW4O3xsSxJ7eiYeZBy2Q?language=php
https://jsbin.com/zolifavajo/1/edit?html,output
https://jsfiddle.net/sgfrbje6/
https://www.toptal.com/developers/paste-gd/OmR33sP9
https://anotepad.com/notes/ncmhjypp
https://paste.mozilla.org/K14kZ3Yd
https://pastelink.net/ol38gmoi
maya aprianaya - June 06 2024
https://telegra.ph/a9tmh41y-zinfzkjn-06-06
https://rentry.co/zah6juo2_watl0ika_yc6
https://paste.ee/p/smAam
https://paiza.io/projects/9WEzZBcG24xJ3pxmhHpgyA?language=php
https://paste.laravel.io/c605d229-10d7-484d-abe1-e9e0569da7b4
https://jsbin.com/dubatefanu/1/edit?html,output
https://jsfiddle.net/pc4fjxv7/
https://www.toptal.com/developers/paste-gd/QeBrrsz7
https://anotepad.com/notes/fecwaaj8
https://paste.mozilla.org/Zf011Gq1
https://pastelink.net/rhz791ou
https://pastebin.com/z2sR6hPb
maya aprianaya - June 06 2024
https://telegra.ph/8l6y27rk-pj9beev6-06-06
https://rentry.co/op1bkw1u_rjwvffbu_di3
https://paste.ee/p/Aof6o
https://paiza.io/projects/6_vtyk_aiy1VPX8M4wmMpw?language=php
https://jsbin.com/hivedokuzu/1/edit?html,output
https://jsfiddle.net/23jbsznw/
https://www.toptal.com/developers/paste-gd/o1VzMHRQ
https://paste.mozilla.org/ALx865t8
https://pastelink.net/k5dcmzwj
maya aprianaya - June 06 2024
https://telegra.ph/ww27nhlf-wgr47rjl-06-06
https://rentry.co/25m9e898_8uy37wrc_4kr
https://paste.ee/p/ZIzqx
https://paiza.io/projects/9ZqYT958ETUcnr0W4ZFzcg?language=php
https://jsbin.com/jokisaqete/1/edit?html,output
https://jsfiddle.net/2kg14cwv/
https://www.toptal.com/developers/paste-gd/xOMYV6fh
https://anotepad.com/notes/hjgq77kr
https://paste.mozilla.org/MaMADhNW
https://pastelink.net/jk662sog
maya aprianaya - June 06 2024
https://telegra.ph/60f0ptiv-bd8rfp4b-06-06
https://rentry.co/wep5uhyd_brps5tgn_7nh
https://paste.ee/p/DzXYL
https://paiza.io/projects/XDT7xRfC5nOq1YlChaDQjg?language=php
https://jsbin.com/nenehonisu/1/edit?html,output
https://jsfiddle.net/265vf9pa/
https://www.toptal.com/developers/paste-gd/nb22GIOh
https://paste.mozilla.org/kPwg62SK
https://pastelink.net/yia90hla
https://pastebin.com/tMMzSjYa