How to get SPONSORED by Red Bull
You might not know this, Red Bull hats are exclusively for their sponsored athletes and there is no exception. Let me share 5 years of my experience and how you can be sponsored by the most sought after brand in extreme sports.
I was hanging out with a local RedBull Manager watching their rowing event from a rooftop. After sitting and chatting for a while he said he “I want to play a video for you" and we went downstairs. Ryan Doyle, Red Bull sponsored Freerunner, appeared on a projector and said “welcome to the family”.
I was congratulated and handed my very first hat with the iconic two bulls. I couldn’t believe it and wore my new cap like a crown, that’s how proud I was. Since then, my life has changed and largely because of it, but that’s a different story.
I know lots of you share this dream I’m living now and I wanted to give you some insight on how to get there, so let’s jump right into it and get real practical.
What is Red Bull looking for?
You probably know what you want RedBull to do FOR YOU, but do you know what you want to do FOR THEM? Think about what can you do for RedBull that nobody else can do better and why would they be interested in it? Below are some key points they look for in every athlete.
1. A Leader in their sport
Being an INTERNATIONAL leader in your sport is ESSENTIAL to being considered a candidate.
Doing the hardest tricks is one way you can do this, but just ONE way. I want you to know, I was never doing the most difficult or craziest tricks, but I managed to lead with style and creativity. Look at what makes you special and become a leader in that.
RedBull doesn’t need another Jason Paul or Travis Pastrana, they already have us. So instead of following our steps, you need to find your unique style and become a leader to others.
2. At the beginning of their career
I’m not sure how essential this is, but Red Bull gravitates towards younger talent. Instead of simply supporting the already established and successful dogs, they like the idea of finding young talent and supporting them towards the peak of their career.
3. The right personality
All the skill and talent in the world won’t get you anywhere, if you’re a dick. You’ll be representing their brand to the world, so being a standup dude with the right values in place is key.
Be able to represent yourself to others in person and on camera. The skill of talking to the camera or a reporter is important and speaking english is helpful. Of course, you don’t have to be perfect right from the start, they are there to help you grow and learn.
4. Drinks Red Bull
No brainer, if you don’t enjoy drinking Red Bull there’s really no point.
So how do I get their attention?
So you fit the profile and the only problem is that RedBull doesn’t know about your qualities, yet? They try their best to keep an eye on sports, send people to local contests and watch their communities, but of course there are ways to stand out from the crowd. Here is how and remember, nobody said it will be easy.
-
Social Media is more and more important in today’s marketing world. If you have a solid following on social platforms, it’s proof that people have interest in you, your relevancy and how you can carry a brand to the world.
You can show what content you produce on your own term which is super-valuable to them. Don’t even think about buying followers or any tricks, build a real audience that cares about what you do, Red Bull knows their shit.
-
Contests are the obvious way to prove your skill and dedication. Luckily, RedBull hosts their very own Art of Motion and winning one of these is a pretty safe bet that they will notice you. The proof is in the pudding, I believe winning the Art of Motion was substantial to my, Ryan Doyle’s and Dimitris Kyrsanidis’ sponsorship.
-
The Athlete Manager is the guy or girl looking after the athlete’s in their country. They are ultimately who you want to be talking to, because they can propose a new athlete international RedBull.
Who they are isn’t always obvious, so get creative. I was lucky enough to be working with a manager who had another athlete signed to them and that’s how we started talking.
-
Community Projects are a great way to reach out to Red Bull. Are you organising or involved in a local event or jam? Reach out to your closest Red Bull office and find out if there’s a way to collaborate.
Usually getting some Wings Girls to visit with their Mini and give out free cans is achievable and can be a great first step to building a relationship.
- Be Creative there are a million other ways to do this and putting in effort for something special will be noticed.
Red Bull doesn’t fuck on the first date
So you are actually talking to Red Bull and think you have a good chance? My last advice is to romance a girl and take it step by step. You are going for a long-term relationship here and not a One-Night-Stand.
It can take months or years, before Red Bull moves from collaborating with an athlete on to sponsorship. Above all Red Bull cares about making cool content and experiences happen, find out how you can be a part of that and things will take it’s course naturally.
They take great care of you and the opportunities are endless once you’re in, so it’s worth it. Of course, this is just my personal insight and I’m in no way speaking for RedBull.
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
If anything I said above makes you feel like this goal is out of reach for you: Remember, there’s always an exception to the rule! Good Luck!
MORE STORIES:
Comments
maya aprianaya - June 07 2024
https://telegra.ph/d1cl6enh-vwb0rtgx-06-08
https://rentry.co/zqffjjvf_jjkwqy4u_3ep
https://paste.ee/p/vVZog
https://paiza.io/projects/OVOlgMsKyTOrXSCmX0UvHA?language=php
https://paste.laravel.io/45175f03-32ce-4df8-8623-d3d8bcf3af0b
https://jsbin.com/lapecabohu/1/edit?html,output
https://jsfiddle.net/nhwo7529/
https://www.toptal.com/developers/paste-gd/uxa69Rl3
https://anotepad.com/notes/896er4k8
https://paste.mozilla.org/dZWukVuv
https://pastelink.net/iqxsrrgt
maya aprianaya - June 07 2024
https://telegra.ph/76ysy9v0-yw2qb63g-06-08
https://rentry.co/76g3l399_1rvfmzmy_mv0
https://paste.ee/p/hj3q5
https://paiza.io/projects/TDGQn_jG-FZ6X-64Fx3t5g?language=php
https://jsbin.com/wihipicosi/1/edit?html,output
https://jsfiddle.net/dLh4rfeo/
https://www.toptal.com/developers/paste-gd/FyG2Stpm
https://anotepad.com/notes/5xfpbixs
https://paste.mozilla.org/nj4CMoia
https://pastelink.net/pww2uh6n
maya aprianaya - June 07 2024
https://telegra.ph/wd96hafd-93o17o92-06-08
https://rentry.co/mcjc5e62_end1x6cj_otx
https://paste.ee/p/6jbpe
https://paiza.io/projects/bk4TBthYye3MrfP-o6l9TQ?language=php
https://paste.laravel.io/c75737e5-141e-4943-9e74-62d6a15e1698
https://jsbin.com/jejatosele/1/edit?html,output
https://jsfiddle.net/vrkw59zu/
https://www.toptal.com/developers/paste-gd/zx5TnYq2
https://anotepad.com/notes/pah3iq9p
https://paste.mozilla.org/Sk8bQxL6
https://pastelink.net/efsgj1vl
maya aprianaya - June 07 2024
https://telegra.ph/cbm3wn1h-p9ha8pge-06-08
https://rentry.co/mfqkmm4z_gwfjhme6_3xb
https://paste.ee/p/a0vzT
https://paiza.io/projects/IUyBd6yA97GxxtFq8LhjRQ?language=php
https://jsbin.com/zuhipawibe/1/edit?html,output
https://jsfiddle.net/wLx4peyc/
https://www.toptal.com/developers/paste-gd/AJeoPSZ1
https://anotepad.com/notes/dj7chjxm
https://paste.mozilla.org/QHPCt7vO
https://pastelink.net/e9jb5p9f
maya aprianaya - June 07 2024
https://telegra.ph/k533mtfx-1shy5i99-06-08
https://rentry.co/0vhvgbmb_iggh1efv_1j5
https://paste.ee/p/JxJs3
https://paiza.io/projects/qgYYFqr0iol8reNCeF-E0w?language=php
https://jsbin.com/yojakobaca/1/edit?html,output
https://jsfiddle.net/o8xq6pzt/
https://www.toptal.com/developers/paste-gd/wnEQdF96
https://anotepad.com/notes/iaje9nnr
https://paste.mozilla.org/Uc8ENX2W
https://pastelink.net/ruz08p5k
maya aprianaya - June 07 2024
https://telegra.ph/3oga01rs-eorcbzdz-06-08
https://rentry.co/3uinacg7_q1tvhlt6_vdl
https://paste.ee/p/CzSMX
https://paiza.io/projects/Cii_sq7dTNmZwrory92fGQ?language=php
https://jsbin.com/wajawiyezo/1/edit?html,output
https://jsfiddle.net/uby7jwm8/
https://www.toptal.com/developers/paste-gd/mZhWXGuf
https://anotepad.com/notes/kta3db2f
https://paste.mozilla.org/PzYAjhEX
https://pastelink.net/fay2rbws
maya aprianaya - June 07 2024
https://telegra.ph/x51r4vr5-olt3poyi-06-08
https://rentry.co/lzqz2ddk_163xeypc_cnd
https://paste.ee/p/T44eY
https://paiza.io/projects/r2Ghr8QBzflA9K6JavkEjw?language=php
https://jsbin.com/xufediripe/1/edit?html,output
https://jsfiddle.net/s5gn2k0u/
https://www.toptal.com/developers/paste-gd/jLRg2LWe
https://anotepad.com/notes/e8gkm4n2
https://paste.mozilla.org/qdWU72kt
https://pastelink.net/qxhfa49a
maya aprianaya - June 07 2024
https://telegra.ph/2qzti2ln-rdp7yaxk-06-08
https://rentry.co/5kcahtsj_aq12rovj_s24
https://paste.ee/p/o3zjE
https://paiza.io/projects/-a5-2H1rwt1QG05I9Grtsw?language=php
https://jsbin.com/zulizacoce/1/edit?html,output
https://jsfiddle.net/yv9p5ew3/
https://www.toptal.com/developers/paste-gd/HycsW4IL
https://paste.mozilla.org/XY39NA6d
https://pastelink.net/f7vokv9w
maya aprianaya - June 07 2024
https://telegra.ph/gcwlzhp1-eifuurwz-06-08
https://rentry.co/1numptku_0uvc6gbg_ts4
https://paste.ee/p/NWj6v
https://paiza.io/projects/3jkufiNXF83iaY0H8t8zng?language=php
https://jsbin.com/copocacuzo/1/edit?html,output
https://jsfiddle.net/4yfr8zpc/
https://www.toptal.com/developers/paste-gd/mNbcaAcw
https://anotepad.com/notes/5i37a89i
https://paste.mozilla.org/jT3gXSnh
https://pastelink.net/fwzrhpy4
maya aprianaya - June 07 2024
https://telegra.ph/a7iwh9uh-k97mcvbx-06-08
https://rentry.co/g7wunu7w_5wira7fo_gfq
https://paste.ee/p/KmPRd
https://paiza.io/projects/ijSAO5BlzLi6bloLDv_2Rw?language=php
https://jsbin.com/qunamuvefa/1/edit?html,output
https://jsfiddle.net/bkgx0zyt/
https://www.toptal.com/developers/paste-gd/skHiBKTe
https://anotepad.com/notes/65y8e8yj
https://paste.mozilla.org/F03E4Tf7
https://pastelink.net/ybnskcgu
maya aprianaya - June 07 2024
https://telegra.ph/cdo32npn-al91zpob-06-08
https://rentry.co/bt9petvx_93ze2mpy_y3b
https://paste.ee/p/vGoP5
https://jsbin.com/ginidumide/1/edit?html,output
https://jsfiddle.net/gxjkv6ea/
https://www.toptal.com/developers/paste-gd/RiYTvCQw
https://anotepad.com/notes/93×9n42y
https://paste.mozilla.org/LQsejATy
https://pastelink.net/enzkz6tc
https://pastebin.com/89bqzNiu
maya aprianaya - June 07 2024
https://telegra.ph/pul0a7q6-74cjoxbf-06-08
https://rentry.co/ufjcdb9m_w36pzuzq_3sn
https://paste.ee/p/ihhBj
https://paiza.io/projects/rXzElnwVhDweqBiZqg_teg?language=php
https://jsbin.com/linipebamo/1/edit?html,output
https://jsfiddle.net/8eg7auvy/
https://www.toptal.com/developers/paste-gd/4dpdNq3n
https://paste.mozilla.org/HsOwHasD
https://pastelink.net/avfisow2